Success Stories

Every company experiences the many challenges of sales and revenue creation and growth. As your firm continues to grow, these challenges evolve from initial product launch to client conversion and account penetration, through aggressive revenue and sales staff ramp-up.

Each firm needs a plan - a Blueprint - to ensure sales success. Are these issues on your plate now?

• Top management has been involved in closing every deal. How can we solidify the sales process and delegate completely to our sales team so that management can focus on other issues?
• We have many very satisfied clients, but we need to dramatically grow our customer base to remain competitive. How do we find good new prospects and close new deals?
• Each of our customers seems so different. I'm not certain how they selected us, or why they bought. How can I grow revenue with no understanding of our value. Where do we go from here?
• I am planning to add five new field sales reps. How do I reassign territories fairly, and still optimize the revenue potential of our market?
• Our new product will be ready for introduction early next year. What launch programs should we plan? Which markets should we target? Can we afford a public relations campaign?

How can Warner Sales Architects help? Let our business acumen assist your sales mission in these ways:

Go-To-Market Sales Strategies

• Identify your ideal customer, job title and function, and define a clear customer value proposition and your firm's competitive distinction. This work, known as "Market Mapping and Messaging" applies leading solution selling, strategic and consultative selling disciplines to creating a consistent message for your target market.
• Using leading solution and strategic selling methodologies, establish lead generation programs and sales tools, including phone sales scripts and prospecting letters.
• Develop, balance and assign specific sales territories using latest information technology tools to identify and research potential customers.

Launch and Sales Prospecting Campaigns

• Develop and recommend marketing resources to successfully execute product launch programs.
• Define and recommend alternative resources for direct mail lists, direct mail fulfillment services. Implement database marketing solutions to support direct mail and ongoing telesales and out-bound prospecting programs.
• Define and plan launch events and launch promotions, such as hosted seminars, speaking engagements and teleforums.
• Define alternatives and recommend resources for public relations, advertising, other media activities and ongoing public relations campaigns.